โ10 week news recap
Hello everyone! Welcome to my weekly news recap where i bring you the latest insights and updates from the world of data analytics and marketing. Whether you're looking to drive growth, improve data quality, or stay ahead with the latest trends, I've got you covered. Let's dive into this week's highlights!
B2B ecommerce site sales in the US will be 27.5% of all B2B electronic sales by 2028, per our forecast.
US B2B ecommerce site sales are set to hit ๐ฏ.๐ฌ๐ฎ๐ณ ๐๐ฟ๐ถ๐น๐น๐ถ๐ผ๐ป ๐ฏ๐ ๐ฎ๐ฌ๐ฎ๐ด, growing at an average 7.8% YoY, according to the latest EMARKETER B2B ecommerce forecast. But whatโs really driving this momentum? Kelsey Voss
๐ Key factors fueling B2B ecommerce growth:
- Shift to digital-first buying โ B2B buyers expect B2C-like experiences with self-service, AI-powered recommendations, and frictionless transactions.
- The rise of B2B marketplaces โ Amazon Business is leading the charge, but Shopify and BigCommerce are making moves, reshaping how businesses purchase online.
- Data & AI transformation โ Smart search, guided selling, and AI-driven personalization are driving higher conversion rates and efficiency.
- Sales enablement through digital tools โ Automated quotes, digital payments, and AI-powered search are making transactions faster and more scalable.
๐ The bottom line? The future of B2B sales is digital, and companies that invest in ecommerce capabilities will be the ones leading the market. Is your B2B brand ready to scale?
How to fix a broken data culture
Aaron Wilkerson joins to video talk about the unfulfilled promise of self-service, building a strong data program and fixing broken data culture.
A video recorded two years ago has recently received more comments. It might be interesting to revisit it to see if the content is still relevant today (I think it is).
7 Powerful Marketing Campaign Types That Brands Swear By.
From immersive pop-ups to AI-driven personalization, the best campaigns donโt just sellโthey create moments, spark conversations, and leave lasting impressions. Let's break down 7 of the most powerful marketing campaign types used by top global brands, why they work, and how they capture consumer attention
I recommend reading and joining the discussion in the comments of the post.
Your right to repair AI systems.
For AI to achieve its full potential, non-experts need to contribute to its development, says Rumman Chowdhury, CEO and cofounder of Humane Intelligence. She shares how the right-to-repair movement of consumer electronics provides a promising model for a path forward, with ways for everyone to report issues, patch updates or even retrain AI technologies.
ElevenLabs Partners with Google Cloud to Bring AI Audio to Enterprise
By combining Google Cloudโs AI capabilities and modelsโincluding Googleโs highly efficient model, Gemini 2.0 Flashโwith ElevenLabsโ Text to Speech, businesses can create low latency, human-like voices that drive efficiency, engagement, and global reach.
LLM SEO is just SEO
If you Google this term (โLLM SEOโ), you will find multiple agencies and software tools advertising this service, but most are probably not offering anything that satisfies this query intent. There are too many unknowns; for the most part, LLM SEO of today is just SEO.
Do you agree? Want to hear others' opinions? I recommend reading and joining the discussion in the comments of the post.
Australian transfer pricing data Power BI report
If you Google this term (โLLM SEOโ), you will find multiple agencies and software tools advertising this service, but most are probably not offering anything that satisfies this query intent. There are too many unknowns; for the most part, LLM SEO of today is just SEO.
Power BI dashboard & reporting example
Announcing AI Protection: Security for the AI era
As AI use increases, security remains a top concern, and we often hear that organizations are worried about risks that can come with rapid adoption. Google Cloud is committed to helping our customers confidently build and deploy AI in a secure, compliant, and private manner.
Today, weโre introducing a new solution that can help you mitigate risk throughout the AI lifecycle. We are excited to announce AI Protection, a set of capabilities designed to safeguard AI workloads and data across clouds and models โ irrespective of the platforms you choose to use.
Top 10 Graphic Design Trends For 2025
An insightful list of key trends, with examples, to guide designers through the evolving landscape of graphic design, ensuring their work stays engaging for audiences in 2025.
How to Scale Ecommerce in a Crowded & Ever-Changing Market with Jacky Lambert
๐๐ณ ๐ฌ๐ผ๐ ๐๐ผ๐ปโ๐ ๐จ๐ป๐ฑ๐ฒ๐ฟ๐๐๐ฎ๐ป๐ฑ ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐๐๐ป๐ฑ๐ฎ๐บ๐ฒ๐ป๐๐ฎ๐น๐, ๐๐ ๐ช๐ผ๐ปโ๐ ๐ฆ๐ฎ๐๐ฒ ๐ฌ๐ผ๐
In marketing, especially now with AI, we need to know ๐๐ต๐ we do what we do and ๐๐ป๐ฑ๐ฒ๐ฟ๐๐๐ฎ๐ป๐ฑ why we get the results we get.
Take the contrasting perspectives of two marketing frameworks:
๐ Ehrenberg-Bass Institute focuses on the importance of penetration and mental availability in building long-term brand growth. ๐ Binet & Field emphasize the need to balance short-term activation with long-term brand building for sustained success.
AI doesnโt understand this balance, it just predicts patterns, and if we blindly rely on it we risk over-indexing on short-term tactics (e.g., conversion optimization) while neglecting long-term brand growth.
Join Tonje to discuss this debatable topic in the comments.
How vital brand investment is to performance marketing
๐Cars (3 year buying cycle) ๐ Houses (5 year buying cycle) ๐ปBusiness software (1-5 year buying cycle) ๐ฉโ๐ผProfessional services (6 months+ buying cycle)
And what did it tell us? Search - particularly brand search - was driving everything. Because of course it did! The only stage of the purchase journey visible in a 90 day window for the above will be 'overt demand' - i.e. people actively engaging vendors.The content sources they read to inform themselves? Largely invisible. The TV ad they saw that made them think "hmm - KIAs look quite good nowadays"? Largely invisible.The Display ad they didn't click, butโฆOK, I'll stop. As a result - the marketing industry got used to 'playing it safe'.It put more money into the things that could be measured granularly, like search. And less into things that couldn't - like brand. But here's the thing. With growing privacy restrictions, data silos and walled gardens - for the first time in a while, we ๐ฐ๐ฎ๐ป'๐ rely on cookies for everything. And you know that we're learning as a result? All those things cookies couldn't measure - like brand - are ๐บ๐๐ฐ๐ต more impactful than we gave them credit for. And an over-reliance on overt demand channels - such as search - has been significantly driving up CPA.
The Value of Minimized Data Burden
Is your data strategy minimizing risk in your Marketing Mix Modeling (MMM)? Many businesses struggle with data quality, expertise gaps, and infrastructure limitations.๐
Nielsenโs new paper, The Value of Minimized Data Burden, addresses the three biggest data issues in MMM today, providing practical solutions to build a risk-averse approach. We cover everything from ensuring data integrity to selecting the right talent and prioritizing a robust infrastructure.
SEO-Driven Content Architecture
Should you optimize your business site for brand visibility or conversions? With SEO-driven content architecture, you donโt have to choose!