№12 week news recap

Hello everyone! Welcome to my weekly news recap where I bring you the latest insights and updates from the world of data analytics and marketing. I know it can be challenging to stay updated with the latest news, ideas, and discussions in professional areas like digital marketing and data analysis due to workload and the flood of various data sources, influencers, and events. Even AI struggles with this due to hallucinations or the necessity to provide such detailed context that it's easier to do it yourself. Therefore, I apply data analysis methods to gather and analyze data to find gems and get the latest buzz.

Main context ideas to create appiling content:

  • Influence of AI: Both as an improving tool and as a tool that does not perform some tasks very well.
  • Ever-changing world of digital marketing: Constant updates and new features. The focus on incrementality measurement and optimizing advertising spend is crucial for ROI.
  • The human element in marketing and work: Despite the rise of technology, topics like customer engagement, founder experiences, and the importance of a positive and inclusive work environment remain relevant and engaging.
  • Practical insights and actionable advice: The recap includes discussions about common mistakes, free tools, and strategies for success in areas like SEO, PPC, and content marketing, which offer immediate value to readers.

Focus on:

  • Exploring AI to optimize business processes
  • Leveraging new features of ad platforms
  • Thinking beyond trends
  • User experience versus CEO opinion
  • Customers as influencers
  • More work efficiency does not equal more work time

Additionally, there are signals indicating a shift in trends from fully cloud-based data analysis processes to a hybrid model combining cloud and on-premises solutions. It will be interesting to follow this topic and see what developments emerge in the coming weeks.

News Data Sources

All the analysis I do is based on the companies, groups, or people I follow on LinkedIn. I would appreciate it if you could help me improve this list by recommending who I should definitely follow. Add all your recommendations in the post by following this .

Goals

  1. Help overwhelmed specialists in the digital marketing field reduce the time needed to get the latest trends, news, and ideas.
  2. Assist content creators in the digital marketing field to create more appealing and resonating content that energizes audiences with new ideas, concepts, and solutions.

Let me know if this recap inspires you!

News Recap

Marketing Strategy

New work for L'Oréal - making shoppers the stars of the ads ⇨ Having tested the Blemish Patch - shoppers at Battersea Power Station can strike a pose and star in an ad for the new Garnier product ⇨ The user-generated ads are beamed LIVE to 40 digital screens across the shopping centre - which display looping campaign imagery... view post

In this piece, we delve into the crucial topic of incrementality measurement and how Just Eat Takeaway is leveraging advanced methodologies to accurately understand the true impact of their advertising campaigns. https://lnkd.in/dx3MNnkt

AI Search Optimization Marketing Strategies for SEO & GEO Success https://lnkd.in/dx3MNnkt

5 mistakes I’ve made as a founder and CEO that I would go back and change… view post

One of the most common misconceptions in my chats with founders --> the belief that you only need a revenue ops function at 10M+ revenue. From personal experience of the past 5 years: view post

What if marketing built itself? 🤖⚡ No manual work. No guesswork. Just AI-powered automation analyzing, adapting, and executing at scale. 🚀 With trillions of interactions processed monthly, AI is transforming engagement—from hyper-personalization to real-time analytics. In this episode of CleverTalks, Agnishwar Banerjee and Francesco Guerrieri discuss how brands can work smarter and move faster with AI. 🔥🎯 Watch now: https://bit.ly/4bKe3mX #CleverTap #AI #MarketingAutomation #CustomerEngagement #CleverTalks https://bit.ly/4bKe3mX

SEO

Google's AI Overviews are terrible at quoting the right sources. The first image is the AI Overview for my query about English speakers in India. The AIO provides an answer of 129 million. But this number is from the 2011 census, so it's 14 years out of date. The second image is from the first organic result below the AI Overview, a Wikipedia page listing countries by English speakers. This page shows the estimated number of English speakers in India is 228 million, nearly twice as many as the AI Overview said. Google's AI Overview contradicts the TOP ORGANIC RESULT on the same search...view post

🚨 New Google Update Alert: The March 2025 Core Update was just released. view post

Every day, 15% of Google searches are brand new. Think about that. Your customers are constantly asking new questions, discovering brands, and making split-second decisions. The path to purchase? Unpredictable. This Tuesday learn how to: 🧩 Connect across every stage of the customer journey 🎥 Turn ideas into videos with the help of AI 📈 Predict and meet fast-changing behaviors 🚘 Hear how Volvo is leading the way in Search We’ll see you there! – https://bit.ly/4ix8b2Q

Anyone interested in hearing me talk about SEO from the perspective of a marketing head? Baptiste "Baba" Hausmann kindly invited me to join the panel at his next Amsterdam SEO Meetup next week Tuesday. We will be covering some interesting and today relevant topics from an outside the SEO bubble viewpoint. view post

Types of Backlinks for SEO: Which Ones Matter? 🔗🚀 Backlinks play a big role in SEO, but not all backlinks are equal! Some help your rankings, while others don’t. view post

SEM PPC

Meta just released a bunch of new advertising products they'll be announcing at Shoptalk early (see comments) but one I'm very interested in running is the Partnership ads and Advantage+ catalog ads together, as we've seen Partnership and Whitelisting ads do well at driving incremental, particularly well on one of our brands spending over 1mm a month on Meta. Some other highlights you can get more details on below: 1. New generative AI use cases for retail including virtual try-on, background generation for Catalog Ads and more precise text generation. 2. New ad placement in notifications on Facebook. view post

Google Adds Search Terms Visibility to Performance Max Campaigns https://lnkd.in/em2xEscm

6 free Chrome extensions for PPC https://lnkd.in/eGyxu94P

Product Marketing

CEO: "Sales are down. We need a new feature." PMMs: ✋🛑 Ever felt like your product is drowning in features? You're 100% not alone. David Bland calls this the: The "Product 💀💀 Cycle" A loop where adding more features leads to more complexity, which then requires even more features to manage that complexity. view post

How does design shape the way we interact with technology? 🎨 “As a self-taught designer, I've always been passionate about creating meaningful experiences through technology. I joined Meta to design products that impact people at scale.” – Ramya R., Product Design Manager. view post

Content Marketing

Excited for the return of Mailchimp's flagship event FWD to London in June! The lineup features speakers like Dela Quist, Tom Goodwin, Fearne Cotton, and Jamie Laing, promising a day filled with valuable email marketing and entrepreneurial insights to help your business bloom. More information and registration details here: https://lnkd.in/eBhdKqZd #MailchimpFWD Intuit Mailchimp https://lnkd.in/eBhdKqZd

Not all data belongs in Klaviyo. Just because there’s an integration doesn’t mean you should use it. A client recently asked me to connect yet another platform to Klaviyo. I asked one simple question: "What’s the goal for this data?" Silence. Here’s the problem: ▪️ Collecting data without a plan clutters your system ▪️ More data ≠ more revenue (if you don’t use it) view post

Introducing: My Big Idea — a brand new original series from TED — premiering on TED’s YouTube channel Tuesday, March 25. view post

🚀 How is virality being redefined in today’s fast-paced digital world? We’re diving into how the word “Creator” is being reimagined, and how the social content consumers are looking for is changing. Tune in to today's episode of the Behind the Numbers podcast with Marcus Johnson, Emmy Liederman, Minda Smiley, and Co-Founder and CEO of Kale Isha Patel. Listen everywhere and watch on YouTube and Spotify: https://lnkd.in/eV_GKKZa Made possible by Trax Retail. https://lnkd.in/eV_GKKZa

Local video advertising isn’t just a trend – it’s the future! A new research study from Locality and The Harris Poll uncovers the undeniable benefits of targeted, community-focused ads. #ad To learn more, download this white paper today! Made possible by Locality. https://lnkd.in/ggKweKWF

Data Analytics & Engineering

Our S3 exit is slated for this summer. That's when our 4-year contract expires. That contract is worth 1.2 million per year. So just about five million over the duration. It was a little more than a third of our combined cloud bill, before we pulled out compute, databases, and the rest, as part of our cloud exit. Real Money™! In anticipation, we've been building out a 18 petabyte storage cluster using flash-drive hardware from Pure Storage... view post

How do we Perform Pagination in API Design? Pagination is crucial in API design to handle large datasets efficiently and improve performance. Here are six popular pagination techniques: view post

Here's the latest Youtube video: Visual Calculations & Visual Templates.

Work Environment

A shorter work week doesn’t just help with stress and burnout — it’s the key to an overall better quality of life, explains Juliet Schor. Here’s how to make this a reality: http://t.ted.com/8U3xD1m

Referring to your coworkers as “family” isn’t as harmless as you might think. Here’s why drawing this boundary is important for your mental health: http://t.ted.com/9jWjRto

You never know what people are carrying at work, explains workplace inclusion expert Y-Vonne Hutchinson. In her TED Talk, she explores where workplace inclusion efforts have failed and shares a new approach that meets people’s real-life anxieties — from climate chaos to political instability — and how they may affect them differently depending on the identities that they hold and help us to better connect with compassion and respect. Watch the full talk here: http://t.ted.com/UtSDNXb

Across industries, the way we work is being reshaped by AI. Find out what’s in store for your business in the year ahead (perhaps implementing a data agent?!) → https://goo.gle/41NwBy1 https://goo.gle/41NwBy1

In our new paper we ran an experiment at Procter and Gamble with 776 experienced professionals solving real business problems. We found that individuals randomly assiged to use AI did as well as a team of two without AI. And AI-augmented teams produced more exceptional solutions. The teams using AI were happier as well. Even more interesting: AI broke down professional silos. R&D people with AI produced more commercial work and commercial people with AI had more technical solutions. The standard model of "AI as productivity tool" may be too limiting. Today’s AI can function as a kind of teammate, offering better performance, expertise sharing, and even positive emotional experiences. This was a massive team effort with work led by Fabrizio Dell'Acqua, Charles Ayoubi, and Karim Lakhani along with Hila Lifshitz, Raffaella Sadun, Lilach M., me and our partners at P&G: Yi Han, Jeff Goldman, Hari Nair and Stewart Taub Subatack about the work here: https://lnkd.in/ehJr8CxM Paper: https://lnkd.in/e-ZGZmW9