№11 week news recap

Hello everyone! Welcome to my weekly news recap where i bring you the latest insights and updates from the world of data analytics and marketing. Whether you're looking to drive growth, improve data quality, or stay ahead with the latest trends, I've got you covered. Let's dive into this week's highlights!

Companies

Articles and posts provided by various companies around the world about digital marketing, business, and data analytics.

Invest-NL, Techleap and TNO sign partnership to accelerate innovation and entrepreneurship in the Netherlands

tno

Why work doesn't happen at work

ted

Jason Fried has a radical theory of working: that the office isn't a good place to do it. He calls out the two main offenders (call them the M&Ms) and offers three suggestions to make the workplace actually work.

Struggling to get work done in an office? According to software engineer Jason Fried, it has to do with your surroundings. In his TED Talk, he explains that trying to be productive with workplace distractions, like back-to-back meetings or sudden requests, is like trying to fall back asleep after getting woken up — frustrating and nearly impossible. He shares 3 ways to give employees more uninterrupted work time — starting with a twist on casual Fridays

Brands need unique data to truly understand their customers’ motivations

emarketer

Your customers are more than their purchase history. Today, brands that truly connect with their customers tap into the full spectrum of human behavior: what consumers watch, listen to, follow, dine on, and passionately discuss. Jim Jansen, our CRO at Qloo, lays out how integrating unconventional data sources can transform your understanding of consumer motivations—and drive real results. Discover how to move beyond traditional metrics in Jim's new piece for EMARKETER:

Brands need unique data to truly understand their customers’ motivations

adage

WhatsApp-ing a pizza?

trendwatching

Châtaigne bets on conversational commerce to disrupt meal delivery Swiss startup is challenging conventional meal delivery platforms with an AI-powered solution that operates entirely through WhatsApp. Châtaigne removes the friction of app downloads and account creation for consumers, leveraging a platform that billions already use daily.

Reap the content, client and ops benefits of AI in marketing

gartner

By 2025, 30% of outbound marketing messages from large organizations will be synthetically generated. Learn how to drive creativity and personalized experiences through generative AI

3 Unexpected Examples of Technical SEO Issues

moz

People

Some topics brought up by the LinkedIn network. The interesting part is to read comments and express your opinion by joining the discussion.

Passion at Work: Is it Always a Good Thing?

Niels Van Quaquebeke

Big Archive for System Design

Alex Xu

What’s included in the PDF?

Let your creatives be creative.

James Mulvey

What doesn't motivate creatives?

Writing posts about what they deem 'shit' marketing

Ellen Kate Boyle

This is potentially an unpopular opinion, but criticising other people's work as a means of marketing yourself is poor craic. Every day on here, I see other people writing posts about what they deem 'shit' marketing, copywriting, web design, graphic design... Does no one ever think about how it would feel if your own work was used as an example of what not to do? As someone who used to write thousands of words of copy in a day, I am sure you could pull out something I wrote in-house and it wouldn't be my best work. It's unnecessary to pick on other people's work for the sake of a LinkedIn post. Think of something nice to say, you're meant to be a creative, after all. I also see the irony of this post as I am criticising people who criticise, but I am not using it to self-promote. It just gives me the ick. #bekind am I right guys

What desighner need to master

Olivier Piedboeuf

For years, we've been sold the idea that the creative designer must be versatile. In other words, it's no longer enough to master design; you also need to know how to code, animate, copywrite, manage SEO, analyze data and, while we're at it, become an expert in generative AI. A good designer is not necessarily a good marketer. A good graphic designer doesn't become a motion designer by watching 3 tutorials. AI doesn't replace expertise, but it adds extra pressure to those who have to master everything. The problem is that this illusion of "absolute versatility" devalues design as a profession in its own right. Experts are transformed into multitaskers, incapable of deepening their know-how. The result : less creativity, more burnout and an industry that standardizes rather than innovates. Should you be an expert or a generalist ? And where do we draw the line between diversification and dispersion ? 🤷‍♂️

Data Analytics and Tech

Preview: Amazon S3 Tables in DuckDB

duckdb

Today is Pi Day (3-14) and we are happy to announce a DuckDB feature that was showcased during AWS Pi Day! This feature is our experimental support for Apache Iceberg REST Catalogs, which allows DuckDB users to connect to Amazon S3 Tables and SageMaker Lakehouse – with minimal configuration.

Read more about Apache Iceberg

DataFam Roundup: March 10-14, 2025

tableau

Get the latest Tableau tips, visualizations, projects, and more

One of intresting article How to Measure Your Business the Amazon Way

Forrester study reveals significant benefits and cost savings with Spanner

cloud.google

A recent study by Forrester reveals how Spanner helps deliver better operational efficiencies, empowering product teams to build applications faster. Download the study to learn more

Easier ways to analyze your campaign performance

Meta ADS

New Ads Manager features make campaign performance analysis easier through faster navigation to relevant data and easier comprehension of insights. Quick views allows you to save combinations of metrics, filters, sorting and other table settings so you can navigate to your preferred view with the click of a button. With comparison charts, you can now understand and analyze campaigns quickly with easy-to-interpret visuals of key performance indicators from the campaign table.

Google’s Demand Gen upgrade

searchengineland

Key changes and success strategies From smarter prospecting and remarketing to new ad formats, here’s what you need to know about Google’s evolving Demand Gen campaigns.